Maria Flora. Comunicare in modo originale con il packaging.

L’anima di un brand si può esprime in tanti modi.
Così è stato per Maria Flora, marchio biellese di tessuti per l’arredamento, che ha scelto di comunicare il proprio “modo di essere” attraverso una presentazione originale delle sue collezioni In-Outdoor.

Lontano dai soliti schemi che prevedono classici campionari e cartelle colore, l’azienda è la prima in Europa a proporre un packaging ricercato, in sintonia con la raffinatezza dei suoi tessuti, per mostrare le proposte della linea.

Nasce così l’idea delle Scatole Porta Memo Sample con forte valenza estetica e grande funzionalità.

La veste grafica le rende un oggetto piacevole da guardare e da esporre negli showroom e negli studi professionali; la loro progettazione cartotecnica è pensata per agevolare gli Architetti e gli Interior Designer nell’uso e nella ricerca delle informazioni relative ai tessuti.

Le scatole rappresentano una sorta di “storyteller”: raccontano, grazie alle immagini fotografiche artistiche presenti sul fronte, l’italianità e nello stesso tempo l’appartenenza al territorio biellese, considerato l’eccellenza in ambito laniero.

Creatività, storia, tradizione tessile si fondono insieme in questa serie di oggetti cartotecnici che sarà un piacere utilizzare e collezionare.

Maria Flora. Communicating in an original way with packaging.

The core of a brand can be expressed in many ways.
This is how it has been for Maria Flora, a fabric brand name from Biella for home furnishings, which has chosen to communicate its “way of operating” through an original presentation of its In-Outdoor collections.

Unlike the usual schemes with classic sample collections and shade cards, this company is the first in Europe to propose fine packaging, in harmony with the elegance of its fabrics, to show the proposals of the line.

This is how the idea came about for the very practical Memo Sample Tote Box with a refined look.


The graphic decor makes these boxes very pleasant objects to see and exhibit in showrooms and professional studios. Their technical paper design has been created to facilitate architects and interior designers in the use and search for information regarding the fabrics.

The boxes represent a sort of “storyteller”, because thanks to the artistic photographic images on the front, the Italian taste is represented by the excellence of the wool industry pertaining to the Biella area.

Creativity, history and textile tradition are combined in this series of technical paper objects that are a pleasure to use and collect.

Maria Flora. Communicating in an original way with packaging.

The core of a brand can be expressed in many ways.
This is how it has been for Maria Flora, a fabric brand name from Biella for home furnishings, which has chosen to communicate its “way of operating” through an original presentation of its In-Outdoor collections.

Unlike the usual schemes with classic sample collections and shade cards, this company is the first in Europe to propose fine packaging, in harmony with the elegance of its fabrics, to show the proposals of the line.

This is how the idea came about for the very practical Memo Sample Tote Box with a refined look.


The graphic decor makes these boxes very pleasant objects to see and exhibit in showrooms and professional studios. Their technical paper design has been created to facilitate architects and interior designers in the use and search for information regarding the fabrics.

The boxes represent a sort of “storyteller”, because thanks to the artistic photographic images on the front, the Italian taste is represented by the excellence of the wool industry pertaining to the Biella area.

Creativity, history and textile tradition are combined in this series of technical paper objects that are a pleasure to use and collect.

Maria Flora. Communicating in an original way with packaging.

The core of a brand can be expressed in many ways.
This is how it has been for Maria Flora, a fabric brand name from Biella for home furnishings, which has chosen to communicate its “way of operating” through an original presentation of its In-Outdoor collections.

Unlike the usual schemes with classic sample collections and shade cards, this company is the first in Europe to propose fine packaging, in harmony with the elegance of its fabrics, to show the proposals of the line.

This is how the idea came about for the very practical Memo Sample Tote Box with a refined look.


The graphic decor makes these boxes very pleasant objects to see and exhibit in showrooms and professional studios. Their technical paper design has been created to facilitate architects and interior designers in the use and search for information regarding the fabrics.

The boxes represent a sort of “storyteller”, because thanks to the artistic photographic images on the front, the Italian taste is represented by the excellence of the wool industry pertaining to the Biella area.

Creativity, history and textile tradition are combined in this series of technical paper objects that are a pleasure to use and collect.